
Consumer Experience Manager
3 days ago
Job Title: Consumer Experience Strategist
">Description:
">We are seeking a skilled and experienced Consumer Experience Strategist to join our team. In this role, you will be responsible for designing and executing activation plans that drive business outcomes.
">Key Responsibilities:
">- ">
- Develop annual activation calendars based on brand plans and drive execution to measure campaign performance.">
- Ensure clear strategies and roles for activation across key sub-brands to achieve business objectives.">
- Build consumer databases and retarget consumers in future activations.">
- Drive rural and higher participation in Mela/Fairs and explore regional festivals.">
- Optimize costs through negotiation and cost-effective models.">
- Identify new touchpoints to engage/sell/ sample using wedding planners, cafeterias, amusement parks, etc.">
- Create campaigns using technology like AR/VR/Meta/Gaming and measure their impact.">
- Continuously create and update consumer databases with behavioral questions and feedback.">
- Review finance trackers and SOP adherence periodically.">
- Manage agencies and take up activities to showcase best practices in activation and digital activation projects.">
Requirements:
">To succeed in this role, you should have a strong understanding of activation and event management, FMCG background is a plus. You must also have excellent creativity, collaboration, and strategic thinking skills.
">Benefits:
">This role offers the opportunity to work on exciting activation projects, develop your skills, and contribute to driving business outcomes.
">Others:
">Please note that this job description is not intended to be an exhaustive list of duties or responsibilities associated with this position.
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