Digital Media Strategist
2 days ago
We are seeking a highly skilled Digital Media Strategist to join our team in Mumbai. As a key member of our media planning department, you will be responsible for developing and executing comprehensive media plans that drive business results.
Responsibilities- Partner with clients and account managers to understand campaign goals, target audience, and key performance indicators (KPIs).
- Conduct thorough research on audience demographics, media habits, market trends, and competitors to inform media planning decisions.
- Develop integrated media plans using traditional, digital, social, and emerging channels to engage audiences effectively.
- Negotiate with media vendors to secure competitive rates, added value opportunities, and strategic ad placements.
- Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization.
- Stay up-to-date on industry trends, emerging media technologies, and best practices in integrated media planning.
- Bachelor's degree in Marketing or a related field, preferably with an MBA.
- At least 3 years of experience in media planning, ideally within an advertising agency.
- Strong understanding of traditional, digital, social, and emerging media channels, including their strengths, limitations, and performance metrics.
- Proficiency in media planning tools and software such as Nielsen, comScore, Google Analytics, BARC, IRS, RAM, and MAP.
- Excellent analytical skills for interpreting data, deriving actionable insights, and optimizing campaign performance.
We offer a competitive salary range of ₹15,00,000 - ₹25,00,000 per annum, depending on experience, along with a comprehensive benefits package, professional development opportunities, and a dynamic work environment.
If you are a detail-oriented, self-motivated, and analytically curious individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.
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Digital Media Strategist
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