Digital Media Strategist

2 days ago


Mumbai, Maharashtra, India Oplifi Full time
About the Role

We are seeking a highly skilled Digital Media Strategist to join our team in Mumbai. As a key member of our media planning department, you will be responsible for developing and executing comprehensive media plans that drive business results.

Responsibilities
  • Partner with clients and account managers to understand campaign goals, target audience, and key performance indicators (KPIs).
  • Conduct thorough research on audience demographics, media habits, market trends, and competitors to inform media planning decisions.
  • Develop integrated media plans using traditional, digital, social, and emerging channels to engage audiences effectively.
  • Negotiate with media vendors to secure competitive rates, added value opportunities, and strategic ad placements.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization.
  • Stay up-to-date on industry trends, emerging media technologies, and best practices in integrated media planning.
Qualifications
  • Bachelor's degree in Marketing or a related field, preferably with an MBA.
  • At least 3 years of experience in media planning, ideally within an advertising agency.
  • Strong understanding of traditional, digital, social, and emerging media channels, including their strengths, limitations, and performance metrics.
  • Proficiency in media planning tools and software such as Nielsen, comScore, Google Analytics, BARC, IRS, RAM, and MAP.
  • Excellent analytical skills for interpreting data, deriving actionable insights, and optimizing campaign performance.
What We Offer

We offer a competitive salary range of ₹15,00,000 - ₹25,00,000 per annum, depending on experience, along with a comprehensive benefits package, professional development opportunities, and a dynamic work environment.

If you are a detail-oriented, self-motivated, and analytically curious individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.



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