Email Marketing Specialist

4 days ago

Ellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Email Marketing Professional

As an Email Marketing Specialist, you will play a pivotal role in strengthening how our community engages with us through the creation of high-performing email campaigns and the management of the technical backbone that supports them.


The Role

Key responsibilities include managing and maintaining multiple websites - updating content, publishing blogs, events, and multimedia, and introducing new features as needed. Additionally, you will handle web hosting and domain management for existing and new projects, improve SEO rankings through regular audits, keyword optimization, and analytics tracking, and ensure websites remain fast, user-friendly, and aligned with brand guidelines.


Key Responsibilities
  • Website Management
    • Manage and maintain multiple websites - update content, publish blogs, events, and multimedia, and introduce new features as needed.
    • Handle web hosting and domain management for existing and new projects.
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
    • Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
  • Email Campaign Management
    • Design, build, and execute campaigns via Mailchimp, Mailerlite, or similar platforms.
    • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows).
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
  • Audience Segmentation & Analytics
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
    • Maintain clean, updated supporter databases.
    • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
    • Translate data insights into recommendations for improved engagement.
  • Deliverability & Technical Setup
    • Ensure compliance with email regulations.
    • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.
    • Work with technical consultants when advanced troubleshooting or integrations are needed.
  • Strategy & Collaboration
    • Align email strategies with broader campaign objectives.
    • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events).
    • Collaborate with communications and campaign teams to ensure consistency across all touchpoints.
    Required Qualifications
    • Up to 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns.
    • Demonstrated experience in website management, SEO optimization, and Google Workspace administration.
    • Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools.
    • Strong grasp of segmentation, automation, analytics, and deliverability best practices.
    • Ability to draft clear, compelling copy in collaboration with content creators.
    • Familiarity with Google Analytics and UTM tracking for conversions.
    • Knowledge of compliance standards and data privacy regulations.
    • Strong organizational skills, ability to work independently, and comfort with remote collaboration.

Send your CV, total years of experience, and current CTC to info@ajustworld.net.

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