
Performance Marketing Specialist
2 days ago
As a performance marketing specialist, you will be responsible for developing and executing end-to-end strategies that drive measurable growth and deliver maximum ROI.
Key Responsibilities:- Strategic Planning & Execution:
- Develop, execute, and optimize performance marketing campaigns across various channels, including Google Ads, Bing Ads, Meta (Facebook & Instagram), and others.
- Align campaign objectives with client goals and ensure effective execution to achieve maximum results.
- Campaign Management & Optimization:
- Plan, launch, and manage multi-channel paid marketing campaigns, leveraging data-driven insights to inform decisions and drive continuous improvement.
- Monitor and analyze campaign performance, using tools like Google Analytics, Google Tag Manager, and platform-specific insights to identify areas for optimization.
- Data-Driven Decision Making:
- Use data to inform strategic decisions, leveraging metrics such as CTR, conversion rate, CAC, ROAS, and engagement metrics to drive future planning and campaign optimization.
- Continuously monitor market dynamics and adjust campaign strategies accordingly to meet evolving client objectives.
- Collaboration & Communication:
- Collaborate with cross-functional teams, including content, creative, strategy, and client servicing teams, to ensure integrated campaign execution and maximize impact.
- Present campaign insights, performance reports, and optimization plans to internal stakeholders and clients.
- Reporting & Insights:
- Prepare detailed campaign performance reports with actionable insights and strategic recommendations.
- Provide regular updates on campaign progress and recommend adjustments to ensure optimal results.
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