Data-Driven Performance Marketing Specialist

1 day ago

Guntur, Andhra Pradesh, India beBeePerformance Full time ₹ 6,00,000 - ₹ 10,00,000
Job Title: Data-Driven Performance Marketing Specialist

Overview:

We are seeking a skilled data-driven performance marketing specialist to develop and execute effective advertising campaigns for B2B lead generation and brand awareness. As a key member of our team, you will be responsible for planning, launching, managing, and optimizing campaigns across various platforms.

About the Role:

This role involves creating audience targeting strategies tailored to US market segments, collaborating with content and design teams to create high-converting ad creatives and messaging, monitoring campaign performance daily, and providing actionable insights based on analytics.

Key Responsibilities:

  • Plan, launch, manage, and optimize advertising campaigns for B2B lead generation and brand awareness.
  • Develop and implement audience targeting strategies tailored to US market segments.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Manage campaign budgets efficiently to achieve high ROI.
  • Prepare detailed performance reports and present findings to internal stakeholders and clients.
  • Stay up-to-date with platform updates and B2B marketing trends.

Requirements:

  • 3-6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.

Nice to Have:

  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is beneficial.

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