Digital Marketing Strategist

6 days ago

Haryana, India beBeeDemand Full time ₹ 1,49,99,999 - ₹ 2,49,99,999
Job Description

We are seeking a seasoned executive to lead our demand generation function. This role requires a high-caliber marketer who combines strategic thinking with strong execution capability.

The ideal candidate will bring deep expertise across digital marketing, account-based marketing, marketing automation, and revenue operations, with a sharp focus on building a predictable and scalable pipeline.

You will work cross-functionally with product marketing, sales, revenue operations, and content to execute full-funnel marketing strategies that directly impact revenue growth.

Key Leadership Responsibilities
  • Define and lead the global demand generation strategy aligned with business and revenue objectives.
  • Own the marketing funnel from top-of-funnel awareness to MQL, SQL, and opportunity creation.
  • Partner closely with Sales and RevOps to ensure full alignment and accountability on pipeline targets.
Campaign & Funnel Ownership
  • Design, execute, and optimize integrated multi-channel campaigns (inbound, outbound, ABM, SEO, SEM, email, events).
  • Lead and expand Account-Based Marketing (ABM) strategies for strategic accounts.
  • Ensure effective MQL to SQL conversion processes and establish clear lead scoring models.
Tech Stack & Automation
  • Oversee the selection and optimization of marketing automation and CRM tools.
  • Leverage MarTech to scale personalized and automated campaigns across the funnel.
Data & Performance Analytics
  • Set KPIs and dashboards for campaign performance, conversion rates, and pipeline contribution.
  • Conduct regular analysis and A/B testing to optimize performance and marketing ROI.
  • Forecast and report on campaign results to senior leadership with actionable insights.
Team Management
  • Build, mentor, and lead a high-performing demand generation team.
  • Foster a culture of agility, accountability, and innovation within the marketing function.

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