Marketing Campaign Professional

22 hours ago

Agra, Uttar Pradesh, India beBeeCampaignManager Full time ₹ 10,00,000 - ₹ 14,00,000
Job Description:

Campaign managers are responsible for designing, building and deploying multi-channel campaigns using Adobe Campaign. This includes creating customer segments using data model and query capabilities, configuring personalization blocks, dynamic content and message templates, as well as monitoring campaign performance and providing insights for optimization.

Key Responsibilities:
  • Campaign Management: Design, build and deploy multi-channel campaigns with proper targeting rules and testing scenarios.
  • Segmentation & Targeting: Create customer segments using Adobe Campaign's data model and query capabilities (SQL), leveraging behavioural, transactional and demographic data to build targeted lists.
  • Personalization & Templates: Configure personalization blocks, dynamic content and message templates, working with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting: Monitor campaign performance (delivery, open rates, click-throughs, conversions), conduct A/B testing and provide insights for optimization, generating campaign reports and dashboards for stakeholders.
Required Skills & Qualifications:
  • 3–7 years of experience in Adobe Campaign campaign execution and management.
  • Strong knowledge of email marketing best practices.
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.

Why Work in this Role?
This role offers the opportunity to work with a leading marketing platform, drive business growth through effective campaign execution, and collaborate with cross-functional teams to deliver innovative solutions.

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