Business Development Specialist – Enterprise Accounts

16 hours ago

Kollam, Kerala, India beBeeLeadGeneration Full time ₹ 12,00,000 - ₹ 18,00,000
Job Title

We are seeking a highly motivated and detail-oriented Lead Generation Specialist to join our team. The ideal candidate will be responsible for generating Sales Qualified Leads (SQLs) and creating new business opportunities across a defined set of strategic enterprise accounts.

The successful candidate will utilize their strong analytical skills to identify key stakeholders and decision-makers in target accounts, including Global 500 companies. They will execute email, phone, and cold calling initiatives to generate interest and schedule meetings for regional Sales Leaders.

Collaborating with Marketing, the Lead Generation Specialist will design and execute joint campaigns and virtual/in-person events to drive demand generation. They will engage with C-suite, VP, and Director-level executives to understand their pain points and position Mphasis's solutions effectively.

The candidate will craft compelling narratives and high-level solution overviews to spark curiosity and interest in Mphasis offerings. They will maintain accurate and up-to-date lead data in CRM systems (e.g., Salesforce, Dynamics 365) and track and report on lead generation KPIs, campaign performance, and conversion metrics.

Key Responsibilities:
  • Research and Analysis: Utilize industry acumen to identify key stakeholders and decision-makers in target accounts.
  • Outbound Prospecting: Execute email, phone, and cold calling initiatives to generate interest and schedule meetings for regional Sales Leaders.
  • Campaign Execution: Collaborate with Marketing to design and execute joint campaigns and virtual/in-person events to drive demand generation.
  • Executive Engagement: Engage with C-suite, VP, and Director-level executives to understand their pain points and position Mphasis's solutions effectively.
  • Narrative Development: Craft compelling narratives and high-level solution overviews to spark curiosity and interest in Mphasis offerings.
  • CRM Management: Maintain accurate and up-to-date lead data in CRM systems.
  • Performance Tracking: Track and report on lead generation KPIs, campaign performance, and conversion metrics.
Requirements:
  • Bachelor's degree: In business, marketing, IT, or a related discipline.
  • Experience: 3–6 years in inside sales or lead generation in a technology or ITES environment.
  • Skills: Proven experience engaging with senior leadership in large enterprise accounts, strong understanding of B2B sales cycle and enterprise buying behavior, familiarity with AI-led services and digital transformation solutions.
  • Tools: Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
  • Interpersonal: Excellent verbal and written communication skills with strong interpersonal abilities.
  • Analytical: Analytical mindset with experience using tools like Excel, Power BI, or Google Analytics.

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