Digital Marketing Strategist

3 days ago

Chennai, Tamil Nadu, India Eskimo Advertising Factory Full time

Eskimo Advertising Factory is an innovative advertising agency in the digital landscape. We're seeking a talented Digital Marketing Strategist to join our team.

We specialize in Digital Marketing, producing Ad Films, Corporate Films, Print Ads, and Television media. Our experienced creative team provides fresh and impactful ideas, making us stand out in the industry.

The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management. With 3-6 years of experience in digital ad operations, you'll be responsible for creating and managing Google Ads campaigns across Search, Display, and UAC.

Key Responsibilities:

  • Campaign Setup and Management: Create and manage Google Ads campaigns to drive results.
  • Research and Create a Media Plan for Online Marketing: Develop a comprehensive media plan considering all media platforms.
  • Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
  • Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders.
  • A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
  • Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
  • Collaboration: Work closely with client and design teams to ensure campaign success.
  • Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
  • Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
  • Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Qualifications:

We're looking for a professional with a Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field. Your expertise in Google Ads, Google Ads Editor, Tag Manager, Google Analytics, Excel, and PPT will help drive results. Experience with Microsoft Ads (Bing), Facebook, affiliate marketing, and excellent problem-solving skills are a plus.

Estimated Salary: $60,000 - $80,000 per year based on location and experience.

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