Web Analytics Specialist
4 weeks ago
Viraaj HR Solutions is seeking a skilled Web Analytics Specialist to join our team. As a key member of our digital marketing team, you will play a crucial role in optimizing online performance, making data-driven decisions, and enhancing user experience for our organization.
Key Responsibilities:- Utilize web analytics tools to track, analyze, and report on website traffic and user behavior.
- Identify key performance metrics and develop dashboards for tracking and reporting.
- Perform in-depth data analysis to provide insights and recommendations for website and marketing optimization.
- Conduct A/B testing and multivariate analysis to make data-driven decisions for website improvements.
- Collaborate with cross-functional teams to understand business goals and translate them into measurable objectives.
- Implement and maintain tracking tags and pixels for accurate data collection.
- Utilize statistical analysis techniques to identify trends and patterns in user behavior.
- Develop and deliver regular reports and presentations to key stakeholders.
- Stay updated on emerging trends and best practices in web analytics and digital marketing.
- Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field.
- Proven experience in web analytics and digital marketing.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong analytical skills with the ability to interpret and derive actionable insights from data.
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of HTML, JavaScript, and other web technologies for tag implementation.
- Familiarity with A/B testing methodologies and statistical analysis techniques.
- Excellent communication and presentation skills for effectively conveying insights to non-technical stakeholders.
- Detail-oriented with a focus on data accuracy and quality.
- Ability to work effectively in a fast-paced and collaborative environment.
digital marketing, web analytics, data analysis, statistics, data visualization, A/B testing, Google Analytics, Adobe Analytics, Tableau, Power BI, JavaScript, HTML, web technologies
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