Digital Analytics Specialist

4 weeks ago


Bengaluru, Karnataka, India Absolutdata Full time

Job Summary

At Absolutdata, we are seeking a skilled Digital Analytics Specialist to join our team. The ideal candidate will have a strong background in web analytics and digital marketing, with a proven track record of uncovering actionable insights to drive business growth.

Key Responsibilities

  • Develop and maintain custom reports to track key performance metrics and identify areas for improvement.
  • Partner with the APAC Marketing Insights team to generate insights and drive business decisions.
  • Utilize data exploration and logical processing skills to extract insights from large datasets.
  • Integrate web analytics discipline into projects to enhance customer targeting and lifecycle experience.

Requirements

  • 3-5 years of experience in web analytics or digital analytics with a post-graduation degree in marketing, statistics, or economics.
  • Hands-on experience with Adobe Marketing Cloud, including Adobe Analytics, Ad Hoc Reporting, SiteCatalyst, and Analysis Workspace.
  • Strong analytical skills, including data aggregation, automation, tracking, and statistical analysis.
  • Ability to handle large datasets and prepare data for testing and analysis.


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