SEO/SEM Specialist

2 weeks ago


Bengaluru, Karnataka, India Altumind Full time

**Job Title:** SEO/SEM Specialist

**Salary:** $80,000 - $110,000 per year, depending on experience.

Job Description:

The Altumind team is looking for a highly skilled SEO/SEM specialist to manage all search engine optimization and marketing activities. As an expert in this field, you will be responsible for developing and implementing strategies to increase rankings on major search networks.

Responsibilities:
  • Manage all SEO activities such as content strategy, link building, and keyword strategy.
  • Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses and stay within budget by estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements:
  • Proven SEO experience managing SEO activities across multiple platforms.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, etc.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.).
  • Experience with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • BS/MS degree in a quantitative, test-driven field.

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