Digital Marketing Specialist
3 days ago
Company Overview
Tesseract Learning is a leading provider of digital marketing services, seeking an experienced Search Engine Optimization (SEO) Specialist to join our team. We are dedicated to delivering innovative solutions that drive results for our clients.
Job Description
We are looking for a talented individual with a solid understanding of performance marketing, conversion, and online customer acquisition. The ideal candidate will have proven SEO experience, with expertise in keyword research, link building, and content strategy. Additionally, the successful candidate will have experience working with website analytics tools such as Google Analytics and Site24x7, and be up-to-date with the latest trends and best practices in SEO and SEM.
Responsibilities:
- Develop and implement SEO strategies to improve search engine rankings and drive organic traffic to our client's websites.
- Conduct thorough keyword research to identify opportunities and optimize copy and landing pages for maximum ROI.
- Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Analyze competitor advertising links and develop effective link-building strategies.
- Work closely with editorial and marketing teams to drive SEO in content creation and content programming.
Requirements and Skills:
To succeed in this role, you will need:
- Proven SEO experience (2-3 years).
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience with SEO tools (Semrush).
- In-depth experience with website analytics tools (Google Analytics, Site24x7).
- Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
Benefits:
We offer a competitive salary of $80,000 per annum, commensurate with experience, plus benefits including health insurance, retirement plan, and paid time off.
Location: Bangalore, India
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