Digital Marketing Specialist

6 days ago


Bengaluru, Karnataka, India StockGro Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at StockGro, India's First and Largest Social Investment Platform. As a Senior SEO Strategist, you will play a crucial role in enhancing our online visibility through strategic digital marketing techniques.

Role Overview

Your primary responsibility will be to leverage high-impact keywords, implement effective link-building strategies, and utilize data-driven insights to optimise our search engine performance.

Key Responsibilities
  • Keyword Strategy:
    • Develop and implement comprehensive keyword strategies to improve our content's search engine rankings.
    • Identify and capitalise on valuable keyword opportunities that competitors may have overlooked.
    • Optimise existing content to maximise its search engine performance.
  • Link Building:
    • Establish strategic partnerships with reputable websites to enhance our backlink profile.
    • Improve the quality and relevance of our inbound links to boost domain authority.
    • Monitor and mitigate potential negative SEO impacts from low-quality or spam links.
  • Data Analysis:
    • Utilise analytics tools to gain insights into user behaviour and search trends.
    • Forecast SEO performance and adjust strategies based on data-driven predictions.
    • Provide actionable recommendations based on comprehensive data analysis.
  • Content Optimisation:
    • Collaborate with content creators to ensure SEO best practices are integrated into all forms of content.
    • Ensure our content strategy aligns with both user intent and search engine algorithms.
    • Implement measures to address and prevent issues related to duplicate content.
  • Technical SEO:
    • Collaborate with the development team to implement technical SEO improvements, focusing on site speed, crawlability, and mobile optimisation.
    • Identify and resolve technical issues that may impact search performance, such as 404 errors and broken links.
  • Competitive Analysis:
    • Monitor and analyse competitors' SEO strategies and performance.
    • Develop and implement strategies to maintain a competitive edge in search rankings.
Requirements

To succeed in this role, you should have:

  • 5+ years of SEO experience, preferably in the financial or fintech sector.
  • Proficient in using web analytics tools like Google Analytics, Search Console, SEMRush, Ahrefs, and SimilarWeb, with strong project management skills to drive multiple SEO initiatives that boost organic traffic.
  • A data-driven self-starter, capable of analysing metrics to forecast outcomes and eager to scale SEO efforts.
Salary Range: ₹1,200,000 - ₹1,800,000 per annum

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