Performance Marketing Specialist
2 days ago
Company Overview
Interactive Avenues, a part of Mediabrands, aims to revolutionize advertising by leveraging the world's best talent. We tackle complex challenges in digital marketing and foster an environment that values innovation, dedication, and teamwork.
Salary Information
The estimated annual salary for this position is ₹1,200,000 - ₹1,800,000, depending on experience and qualifications.
Job Description
We seek a dynamic Performance Marketing Specialist to join our team in Mumbai. This role will be responsible for managing multiple critical functions within the Performance Marketing team. Key tasks include keyword/copy creation, billing, trafficking, Q/A, campaign development, optimization, and maintenance. You will have the opportunity to collaborate with top consumer brands and stay updated on industry trends and developments.
Key Responsibilities
- You will work on daily management and pay per click account performance on platforms like Google AdWords, Yahoo, Bing, Facebook, Amazon, and other biddable platforms for clients.
- Staying current with search engine and PPC/biddable industry trends and developments is essential.
- You will monitor web analytics dashboards, reports, and key reporting tools to ensure data-driven decision-making.
- Familiarity with bidding platforms such as Marin, Kenshoo, or Doubleclick is required.
Skills and Qualifications
- A strong work ethic, ability to multitask under pressure, and meet tight deadlines are crucial.
- Excellent writing, math, organization, and communication skills are necessary.
- Social media (Facebook) paid media management experience is a plus.
- A desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics is essential.
- Google Ads Certified Professional status is preferred.
- Education: Graduate/Post Graduate degree from a recognized institution.
- Concentration in Marketing, Finance, Digital Media, Accounting, or related fields is preferred.
Benefits and Work Environment
As an Interactive Avenues employee, you can expect a workplace that invests in your career growth, cares for your well-being, and provides a fun and engaging environment. Our company culture values genuine, results-focused, daring, and insightful individuals who strive for excellence.
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