Digital Fundraising Strategist

5 days ago


Mount Abu, Rajasthan, India beBeeDigitalFundraising Full time ₹ 60,00,000 - ₹ 80,00,000
Job Title:

A seasoned Digital Fundraising Strategist is needed to spearhead Google Ads campaigns for maximizing donations and achieving fundraising targets.

Key Responsibilities:

  • Develop, execute, and optimize Google Ads strategies to boost donations and meet monthly fundraising goals.
  • Conduct thorough keyword research, audience targeting, and A/B testing to continually improve campaign performance.
  • Track, analyze, and report on campaign results, providing actionable insights for growth.
  • Collaborate with the creative and fundraising teams to align ads with campaign objectives and donor psychology.
  • Stay updated on Google Ads policies, digital marketing trends, and crowdfunding best practices.
  • Effectively manage budgets to avoid overspending and maximize returns.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory if experienced).
  • Minimum 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
  • Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
  • Hands-on experience with conversion tracking, remarketing, and analytics tools.
  • Ability to work independently in a remote setup and deliver results under tight deadlines.
  • Excellent analytical, communication, and problem-solving skills.

Key Metrics for Success:

  • Consistently achieving and maintaining a return on ad spend (ROAS) of 2+ across campaigns.
  • Steady growth in donation volumes and donor base.

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