Strategic Marketing Manager for Immuno-Oncology Products

2 days ago


Mumbai, Maharashtra, India Bristol Myers Squibb Full time

Unlock your full potential in a challenging and meaningful career at Bristol Myers Squibb, a leading biopharmaceutical company dedicated to transforming patients' lives through science.

We are seeking an experienced Strategic Marketing Manager to join our team, responsible for overseeing the planning, execution, and tracking of marketing-related activities associated with specific indications/tumor types in IO.

This role involves:

  • Brand Planning: Setting strategic priorities for current and future indications of IO products and creating annual execution plans with activities for various levels - national, regional, and local.
  • Campaign Execution: Conceptualizing and executing integrated brand campaigns with promotional content that brings alive the science behind our products.
  • Market Intelligence: Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring, and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
  • Budget Management: Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives.

To succeed in this role, you will need:

  • A minimum of 3 years of experience in Pharmaceutical Marketing.
  • A Master's degree or MBA is preferred.
  • Desirable but not must: Experience with 1-2 years of Oncology experience.

The salary range for this position is $120,000 - $180,000 per annum, depending on location and experience. We offer a comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) plan and paid time off.

Bristol Myers Squibb is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments, and ongoing support in their roles.

If you are a motivated and results-driven individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.


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