
Senior Consumer Engagement Executive
9 hours ago
Consumer Activation Lead
We are seeking a seasoned Consumer Activation professional to drive business growth through innovative activation strategies.
About the Role:
- Develop and execute annual activation calendars aligned with brand objectives, ensuring seamless campaign execution and performance measurement.
- Collaborate with cross-functional teams to establish clear activation strategies and roles for each sub-brand, fostering business outcomes and impact assessment.
- Build and maintain robust consumer databases, leveraging insights for future campaigns and enhancing customer engagement.
- Pursue opportunities in rural areas and regional festivals to increase participation and engagement.
- Optimize costs through strategic negotiations and cost-effective models, driving operational efficiency.
- Identify and capitalize on new touchpoints for product sampling or sales, harnessing emerging technologies like AR/VR/Meta/Gaming.
- Maintain and update consumer databases with behavioral questions and feedback, ensuring data-driven decision-making.
- Monitor finance trackers and SOP adherence, ensuring compliance and excellence.
- Manage agency relationships, promoting best practices in activation and digital projects.
Requirements:
- Proven understanding of activation and event management in the FMCG industry.
- Creativity and ability to develop innovative solutions.
- Excellent collaboration and people management skills.
- Strategic thinking and analytical problem-solving expertise.
- Ability to measure campaign performance using productivity, sales lift, and brand health metrics.
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