Senior Performance Marketing Specialist

1 day ago

Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Performance Marketing Expert

A dynamic marketing and communications professional sought to drive growth through strategy-first creativity.

We're a team of over 25+ creative strategists and marketers executing integrated brand strategies across social media, graphic design, performance marketing, SEO, and more.

We work with industry leaders like Titan World, IFFCO Urban Gardens, Zandu Care/ Emami, Helios - The Watch Store, Kaze living, Revive home, and K2 India.

Key Responsibilities:
  • Strategy Development & Execution:
  1. Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
  2. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
Campaign Management:
  1. Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms.
  2. Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
Data Analysis:
  1. Leverage tools like Google Analytics and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  2. Use data to inform decisions and iterate on strategy for continuous improvement.
Campaign Optimization & Experimentation:
  1. Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  2. Stay agile and responsive to market dynamics to meet evolving campaign objectives.
Collaboration & Communication:
  1. Collaborate cross-functionally with content, creative, strategy, and client servicing teams to ensure integrated campaign execution.
  2. Present campaign insights, performance reports, and optimization plans to internal stakeholders and clients.

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