Content Strategist for Lifestyle Brand

2 days ago


Indore, Madhya Pradesh, India Custo Full time
Job Overview

Custo is seeking a highly skilled Content Strategist to join our team. In this role, you will be responsible for crafting the story of our travel and lifestyle accessories brand through social media and organic marketing channels.

About the Role

This is a fully in-person position that requires excellent communication skills, previous experience working with D2C brands, and a well-versed understanding of social media platforms.

Key Responsibilities
  • Develop and execute a creative and engaging social media strategy for Custo
  • Build and maintain a content calendar aligned with the brand's goals
  • Establish the brand identity for Custo and define its voice and personality across platforms
  • Manage product and model photoshoots, plan, coordinate, and oversee photoshoots for the website, social media, and other marketing channels
  • Scout and collaborate with creators/influencers, identify and coordinate partnerships with influencers to create content for ads and social media campaigns
  • Participate in content creation, act as an active contributor to creating content, behind the scenes & in front of the camera, for social media and ads
  • Plan product launches, develop and execute product launches: teasers, countdowns, influencer partnerships, and launch-day content
Requirements
  • $80,000 - $110,000 per year salary (dependent on location)
  • Excellent communication skills
  • Previous experience working with D2C brands
  • Well-versed with social media platforms


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