
Digital Fashion Content Strategist
1 day ago
We are looking for a highly motivated and creative Digital Fashion Content Strategist to join our team at Color Capital.
Company Overview:
Color Capital is a renowned retailer of apparel and fashion products in the Indian e-commerce industry, offering a wide range of stylish and trendy clothing for men and women.
Role Description:
The Digital Fashion Content Strategist will be responsible for developing and executing content strategies across various social media platforms, including Instagram, Facebook, Twitter, and Pinterest. This includes creating engaging and high-quality content that showcases our brand's aesthetic and resonates with our target audience.
Responsibilities:
- Developing and implementing content calendars to ensure consistency and cohesion across all social media channels
- Creating visually appealing and engaging content, including images, videos, and captions, that aligns with our brand's tone and style
- Collaborating with cross-functional teams, including marketing, product, and design, to ensure alignment and effective communication
- Monitoring and analyzing performance metrics to inform future content strategies and optimize results
Requirements:
- Possession of a passion for fashion and e-commerce, with a strong understanding of current trends and consumer behavior
- Excellent writing and communication skills, with the ability to craft compelling and concise content
- Experience with social media management tools and platforms, including Hootsuite or Sprout Social
- Ability to work independently and as part of a team, with a proactive and solution-focused approach
Salary: ₹450,000 - ₹550,000 per annum (dependent on experience)
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