Digital Content Strategist for Luxury Travel Brand

2 days ago


Indore, Madhya Pradesh, India Custo Full time

We are seeking a highly creative and driven Digital Content Strategist to join our team at Custo. As a key member of our marketing department, you will play a crucial role in shaping the brand's online presence and engaging with our audience through social media and other organic marketing channels.

This is an exciting opportunity to work with a dynamic team and contribute to the growth of a luxury travel and lifestyle accessories brand. If you have a passion for storytelling, a keen eye for aesthetics, and excellent communication skills, we would love to hear from you.

Some of your key responsibilities will include:

  • Developing and executing a comprehensive social media strategy that showcases our products in an engaging and captivating way

Creating and maintaining a content calendar aligned with the brand's goals and objectives.

  • Establishing the brand identity and voice across all platforms

You will be responsible for helping define the brand's personality and tone, ensuring consistency across all marketing channels.

  • Managing product and model photoshoots to create high-quality visuals for our website, social media, and advertising campaigns

Planning, coordinating, and overseeing photoshoots to ensure timely delivery and optimal results.

  • Collaborating with influencers and creators to develop engaging content for our ads and social media campaigns

You will identify and coordinate partnerships with influencers to create relevant and impactful content.

  • Contributing to content creation, both behind the scenes and in front of the camera, for social media and advertising purposes

You will actively participate in creating engaging content that resonates with our audience.

  • Developing and executing product launch strategies, including teasers, countdowns, influencer partnerships, and launch-day content

You will plan and execute product launches that generate buzz and drive sales.

This is an ideal opportunity for someone who can think strategically, work independently, and bring a fresh perspective to our team. If you have experience working with D2C brands, excellent communication skills, and a strong understanding of social media platforms, we would love to hear from you.

The estimated salary for this position is $65,000 - $85,000 per year, depending on experience. This is a fully in-person position that offers the opportunity to work closely with our team and contribute to the growth of a dynamic company.



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