
Creative Brand Manager
3 days ago
Job Purpose:
Drive market positioning by contributing to the success of assigned client accounts through innovative brand strategies and effective execution.
Key Responsibilities & Deliverables:
Strategic Planning:
- Collaborate with content partners to generate new concepts and opportunities.
- Create case studies along with the account management team for award entries, partnerships, and pitches.
Communication & Coordination:
- Attend mid-size campaign briefs by the account management team.
- Meet clients every fortnight to understand their satisfaction with creative strategy and execution, and build relationships.
Creative Strategy:
- Decode client briefs with the account management team.
- Develop brand strategies and execution plans based on decoded client briefs for campaigns.
- Pitch mid-size campaigns to clients along with the account management team.
- Experiment with new content formats for client pitches, client briefs, and new partnerships.
- Research trends and insights for client pitches, client briefs, and new partnerships.
Creative Execution:
- Develop contextual, innovative content.
- Collaborate with functional teams for executing client briefs.
- Work closely with arts, graphics, video, and production teams to co-create content.
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