Brand Executive: Creative

2 weeks ago

Mumbai, Maharashtra, India NPR Design Full time

Average CTC: 3.6 lacs - 5 lacs Per Anum

We're looking for a highly creative and resourceful Creative Brand Executive to join our team and manage the digital presence of 8-10 diverse brands. In this pivotal role, you'll be the driving force behind compelling content, strategic social media campaigns, and overall brand growth. If you have a passion for copywriting, a strong understanding of social media marketing, and thrive in a dynamic, fast-paced environment, we want to hear from you

Responsibilities:

  • Brand Strategy & Research: Conduct comprehensive 360-degree digital marketing and social media audits for assigned brands, including in-depth competitor research to identify opportunities and best practices. Lead ongoing content research to fuel innovative campaigns.
    • Content Development & Management:
    • Oversee the entire content creation lifecycle, from ideation to execution.
    • Collaborate closely with designers to ensure high-quality, on-brand visual assets are developed.
    • Develop engaging copies and captions for all social media platforms.
    • Maintain and align content decks for timely client approvals and scheduled posting, ensuring effective hashtag strategies are integrated.
    • Implement and manage weekly Online Reputation Management (ORM) for all brands.
      • Team Leadership & Coordination: Assign tasks to the creative team (designers, copywriters, etc.) and diligently follow up to ensure timely completion and adherence to quality standards.
        • Influencer & Partnership Management: Identify, outreach, and coordinate with relevant influencers to amplify brand messaging and reach.
          • Platform-Specific Strategies: Develop and execute specialized strategies for platforms like Pinterest and Quora to drive brand awareness and engagement.
            • Performance Analysis & Reporting: Generate comprehensive monthly performance reports, analyzing key metrics and providing actionable insights for continuous improvement. Develop and refine hashtag strategies based on performance data.
              • Cross-Functional Collaboration:
              • Assist and coordinate closely with the Paid Media Strategy and Management department on boosts and Ad Manager campaign setup, ensuring seamless integration with organic efforts.
              • Serve as a primary point of contact for clients, coordinating approvals and gathering necessary information to ensure smooth project flow.
                • Account Hygiene & Quality Control: Maintain high standards of account hygiene and upkeep across all platforms. Implement rigorous quality control measures for all developed content before publishing.

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • A genuine love for copywriting with a proven ability to craft compelling and brand-consistent narratives.
  • Diploma or advanced certification in Social Media Marketing

Average CTC: 3.6 lacs - 5 lacs Per Anum

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