Digital Marketing Strategist

18 hours ago


Gulbarga, Karnataka, India beBeePerformance Full time ₹ 60,00,000 - ₹ 1,00,00,000
Job Title: Performance Specialist

The primary objective of this role is to design, execute, and optimize paid digital marketing campaigns across multiple platforms. As a performance marketing expert, you will be responsible for driving business growth through data-driven strategies.

Key Responsibilities:
  • Develop and implement performance marketing campaigns that drive measurable results.
  • Prepare and execute media plans that meet client goals and objectives.
  • Monitor and analyze campaign performance using analytics tools.
  • Manage budgets and ensure efficient allocation across channels.
  • Create and optimize ad copies, creatives, and landing pages for better conversion rates.
  • Conduct A/B testing of ads and landing pages to improve campaign performance.
  • Collaborate with cross-functional teams to ensure campaign alignment with overall goals.
  • Track key performance indicators (KPIs) such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 3 years of hands-on experience in running paid ad campaigns.
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
  • Strong copywriting and creative judgment skills.
  • Good communication and project management abilities.
Benefits:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
Others:
  • Professional certifications in Google Ads or Meta Blueprint are an advantage.
  • Familiarity with Zoho CRM and lead tracking tools is a plus.


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