
Digital Marketing Strategist
18 hours ago
The primary objective of this role is to design, execute, and optimize paid digital marketing campaigns across multiple platforms. As a performance marketing expert, you will be responsible for driving business growth through data-driven strategies.
Key Responsibilities:- Develop and implement performance marketing campaigns that drive measurable results.
- Prepare and execute media plans that meet client goals and objectives.
- Monitor and analyze campaign performance using analytics tools.
- Manage budgets and ensure efficient allocation across channels.
- Create and optimize ad copies, creatives, and landing pages for better conversion rates.
- Conduct A/B testing of ads and landing pages to improve campaign performance.
- Collaborate with cross-functional teams to ensure campaign alignment with overall goals.
- Track key performance indicators (KPIs) such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 3 years of hands-on experience in running paid ad campaigns.
- Strong understanding of performance metrics and ability to analyze and interpret data.
- Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
- Strong copywriting and creative judgment skills.
- Good communication and project management abilities.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
- Professional certifications in Google Ads or Meta Blueprint are an advantage.
- Familiarity with Zoho CRM and lead tracking tools is a plus.
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