Technology Marketing Manager
4 weeks ago
Job Summary
Godrej Capital is seeking a Technology Marketing Manager to lead the development and execution of a comprehensive marketing technology roadmap, aligning with the overall marketing strategy and business objectives. This role will conduct in-depth research and analysis to identify and recommend best-in-class marketing technology solutions for campaign management, performance marketing, web analytics, personalization, and lead integration.
Key Responsibilities
- Define, implement, and own the Martech strategy, roadmap, and integrations for the organization.
- Oversee the implementation and integration of marketing technologies with our enterprise website, campaign pages, and marketing automation systems, ensuring seamless API integrations.
- Configure and maintain marketing technology platforms to optimize performance, data collection, and campaign delivery.
- Analyze campaign performance data using advanced web analytics tools, identify areas for improvement, and generate actionable insights to measure campaign effectiveness and ROI.
- Lead efforts to troubleshoot technical blockers hindering campaign performance and website optimization.
- Champion initiatives to improve website technical performance, including page load times and user experience optimization.
- Foster a culture of knowledge sharing and collaboration with internal stakeholders (marketing, sales, IT) to ensure alignment and achieve marketing goals.
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