Digital Technology Analyst II – Marketing Technology Expert
3 weeks ago
Job Overview
The Digital and Technology team at General Mills is the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA, and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA, and Enterprise Architecture.
As a Salesforce Business Analyst II in Marketing Technology, you will collaborate with GMI marketing teams, vendors, and internal Developer/QA teams to define data-driven personalization executions with a lens into Salesforce Marketing Cloud stack, Pardot, Interaction Studio. You will serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them.
You will execute and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities, and services. This role requires strong analytical skills, problem-solving skills, and attention to detail, as well as experience in managing project backlogs using tools like JIRA. The ideal candidate should be salesforce Marketing Cloud consultant certified.
Key Responsibilities
- Collaborate with multiple stakeholders to inform, educate, and bring solutions to life.
- Define data-driven personalization executions with a lens into Salesforce Marketing Cloud stack, Pardot, Interaction Studio.
- Serve as the technical subject matter expert on marketing technology for GMI marketing teams.
- Execute and contribute to the marketing technology roadmap.
- Manage project backlogs using tools like JIRA.
- Conduct user acceptance testing and support implementation activities.
Requirements
- Education – Full time graduation from an accredited university.
- Experience working on Salesforce domain.
- Understanding of email marketing best practices and email deliverability concepts.
- Experience with marketing automation, customer journey mapping, and segmentation strategies.
- Familiarity with data privacy regulations such as GDPR and CCPA.
- Experience in project management methodologies and tools, such as Agile, Scrum, or Waterfall.
- Strong analytical skills, problem-solving skills, and attention to detail.
- Experience in managing project backlogs using tools like JIRA.
- Should be salesforce Marketing Cloud consultant certified.
About General Mills
General Mills is a global food company that operates in more than 100 countries. We make food the world loves, with iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good.
General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence, and growth, while standing for good for our planet and people.
We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.
What We Offer
We offer a dynamic and inclusive work environment that fosters growth and development. Our team members enjoy a range of benefits, including competitive compensation, comprehensive health insurance, and retirement savings plans. We also offer opportunities for professional development, including training and education programs.
Join us in our mission to make a difference in the world, one delicious product at a time.
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