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Digital Transformation Analyst
1 month ago
About the Role:
We are seeking a highly skilled Digital Transformation Analyst to join our Marketing Technology team at General Mills. As a key member of our team, you will be responsible for managing Google Analytics, Google Tag Manager, and server-side tags to ensure data is tracked properly and follow privacy rules. You will also assist with SEO improvements to enhance user experience and business results.
Key Responsibilities:
* Manage ongoing tag management and governance
* Maintenance of GTM user access and permissions
* Modifications and creation of GTM containers
* Any GTM configurations required for enhanced tracking
* Create tag requirements/specifications document for website development team to add if code is required to be deployed on source code of website
Requirements:
* Proficiency in Google Analytics 4 (GA4)
* Setting up and managing GA4 properties
* Linking GA4 properties with Google Marketing Platform
* Establishing BigQuery connections in a GCP environment
* Managing GTM environments, including user access and permissions
* Modifying and creating GTM containers
* Implementing and managing server-side GTM
* Creating and documenting tag requirements and specifications
* Testing, debugging, and validating GTM tags
Preferred Qualifications:
* Technical SEO
* Supporting technical SEO improvements
* Managing Core Web Vitals reporting and identifying optimization opportunities
* Monitoring and measuring site performance impacts
Why Join Us:
At General Mills, we are committed to advancing equity and inclusion to create more equitable workplaces and a better tomorrow. We believe in the power of diversity and inclusion to drive innovation and growth. If you are passionate about digital transformation and want to be part of a team that is shaping the future of marketing technology, we encourage you to apply for this exciting opportunity.
How to Apply:
If you are interested in this role, please submit your application through our website. We look forward to reviewing your application and discussing this opportunity further.
Equal Employment Opportunity:
General Mills is an equal employment opportunity employer. We welcome applications from diverse candidates and are committed to creating an inclusive work environment. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected characteristic.
Contact Information:
For more information about this role, please contact our HR department at [insert contact information].
