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Product Marketing Strategist

1 week ago

Chennai, Tamil Nadu, India SuperOps Full time
About SuperOps
SuperOps is a fast-growing SaaS company empowering IT service providers and teams worldwide with cutting-edge technology. Our mission is to reshape the world of IT by delivering innovative solutions backed by top investors.

We believe in building a team that inspires creativity, data-driven decision-making, and customer-centric approaches. If you're passionate about growth, innovation, and making a lasting impact, join us as we revolutionize the IT landscape.

About the Role:
As Senior Product Marketing Manager, you'll define and execute product marketing strategies that drive business growth. You'll be responsible for positioning, messaging, and GTM execution, ensuring our products resonate with the right audience. This critical role shapes how we bring products to market, differentiate in a competitive space, and enable sales and customer success teams.

Key Responsibilities:
  • Develop and execute product marketing strategies for new product launches, feature releases, and market expansions.
  • Drive product adoption by crafting compelling narratives and marketing campaigns that showcase value.
  • Partner with Demand Generation to develop campaigns that drive awareness, pipeline, and revenue growth.
  • Lead launch planning, coordinating with Product, Sales, and Marketing teams to ensure alignment.

Requirements:
  • 8+ years of experience in product marketing within B2B SaaS, enterprise software, or IT management solutions.
  • Proven ability to build and scale product marketing functions, including messaging frameworks, GTM strategies, and enablement programs.
  • Experience launching new products, driving adoption, and influencing product roadmap decisions.
  • Expertise in positioning, messaging, competitive analysis, and product storytelling.
  • Strong collaboration skills – experience working with Product, Sales, Demand Generation, and Customer Success teams.
  • Ability to turn complex technical concepts into clear, compelling narratives that resonate with buyers.
  • Data-driven mindset with experience in measuring and optimizing marketing impact.