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Senior Fashion Public Relations Professional

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Mangalore, Karnataka, India beBeeFashion Full time ₹ 15,00,000 - ₹ 25,00,000
Key Fashion PR Role

We are seeking a highly skilled and experienced public relations professional to lead communications and media strategy for fashion and lifestyle clients.

Key Responsibilities:
  • Trend-Setting Media Relations: Develop and maintain relationships with top fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
  • PR Campaign Strategy: Design and execute integrated PR campaigns that reflect each brand's unique aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event Management & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR professionals, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
Requirements:

4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.

Strong media relationships with fashion publications.

Proven success in leading PR for fashion events, product launches, and influencer campaigns.

Excellent storytelling, writing, and visual communication skills.

Deep understanding of fashion trends, consumer behavior, and brand building.

Confidence in high-pressure environments and client-facing interactions.

Ability to juggle multiple brands and projects in a fast-paced, stylish setting.