Marketing Automation Professional

1 week ago

Vadodara, Gujarat, India beBeeEmail Full time ₹ 60,00,000 - ₹ 1,20,00,000
Email Marketing Specialist Role

We are seeking a skilled Email Marketing & IT Specialist to enhance community engagement, particularly with those who have taken pledges through our campaigns.


Key Responsibilities
  • Websites and Content Management:
    • Update content, publish blogs, events, and multimedia on multiple websites.
    • Manage web hosting and domain management for existing and new projects.
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
    • Ensure fast, user-friendly, and aligned websites with brand guidelines.
    • Manage Google Workspace across all domains (email setup, permissions, troubleshooting).
  • Email Campaign Execution:
    • Design, build, and execute email campaigns via Mailchimp or similar platforms.
    • Set up automated journeys and sequences (e.g., onboarding series, re-engagement flows, pledge follow-ups).
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
  • Audience Segmentation and Analytics:
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
    • Maintain clean, updated supporter databases.
    • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
    • Translate data insights into recommendations for improved engagement.
  • Deliverability and Technical Setup:
    • Ensure compliance with email regulations (GDPR, CAN-SPAM).
    • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.
    • Work with technical consultants when advanced troubleshooting or integrations are needed.
  • Collaboration and Strategy:
    • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys).
    • Support integration of email into multi-channel campaigns (social media, website, events).
    • Collaborate with communications and campaign teams to ensure consistency across all touchpoints.

Required Qualifications
  • Up to 2 years of experience in email marketing or CRM communications, preferably in nonprofits or campaigns.
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration.
  • Proficiency with Mailchimp or similar tools.
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices.
  • Ability to draft clear, compelling copy in collaboration with content creators.
  • Familiarity with Google Analytics and UTM tracking for conversions.
  • Knowledge of compliance standards and data privacy regulations.
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration.

Please send your CV, total years of experience, and current salary to us.

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