Digital Performance Marketing Strategist
6 days ago
At PowerUp Money, we're seeking a seasoned Digital Performance Marketing Strategist to drive our online growth and customer acquisition efforts. As a key member of our team, you'll be responsible for developing and executing performance marketing campaigns that deliver maximum ROI while adhering to our strategic goals.
Key Responsibilities:- Campaign Strategy & Execution: Develop, manage, and optimize performance marketing campaigns across various platforms, including Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital channels.
- Budget Management: Allocate and manage our marketing budget effectively to maximize returns while aligning with our cost-per-acquisition (CPA) goals.
- Data Analysis & Reporting: Monitor, analyze, and report campaign performance metrics, providing actionable insights to stakeholders and contributing to data-driven decision-making.
- SEO/SEM Management: Collaborate with our content and SEO teams to enhance search engine marketing efforts, improving paid and organic search rankings to drive traffic and conversions.
- Collaboration & Stakeholder Management: Work closely with creative teams to develop high-performing ad copies, landing pages, and visuals, and partner with product and tech teams to optimize user journeys and conversion funnels.
We're looking for a skilled professional with expertise in performance marketing, preferably in FinTech or high-growth startups. Your proficiency in analytics tools like Google Analytics, Mixpanel, and Tableau will help us measure and enhance our performance. If you have hands-on experience with SEMrush, HubSpot, and CRM platforms, that's a plus
To succeed in this role, you should possess strong numerical skills, the ability to interpret data into actionable strategies, and excellent understanding of audience targeting, conversion tracking, and campaign optimization. Strong project management, communication, and stakeholder collaboration skills are also essential.
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