Digital Marketing Strategist
6 days ago
**Job Title:** Performance Marketing Specialist
We are seeking a talented and experienced Digital Marketing Strategist to join our dynamic team at Manmachine Car Care Pvt. Ltd.
The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the automotive sector.
This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
As a Digital Marketing Strategist, you will be responsible for creating and delivering great digital campaigns.
You will look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.
You will prepare and implement media plans and other deliverables while providing digital media recommendations and solutions.
Key Responsibilities:
- Create and execute strong digital media recommendations with supporting validation
- Develop, execute, manage & maintain media plans
- Oversight of buys, analysis of campaigns, and change recommendations to maximize performance
- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
- Stay current with Automotive industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive
- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
- Manage the testing, QA, QC, and debugging of tracking pixels
- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
- Take responsibility for ensuring projects are delivered on time and within budget
Required Skills and Qualifications:
- Strong quantitative and analytical skills
- Solid understanding of mathematical concepts
- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
- Understanding of media concepts and terms, creative and budget requirements
- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
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