Digital Marketing Strategist

2 days ago


Delhi, Delhi, India Indo European - Study Abroad Consultants Full time
Job Overview:

The Digital Marketing Strategist will play a crucial role in developing and implementing digital marketing strategies to promote the educational institution's brand, increase student enrollments, and enhance the institution's online presence.

  • Digital Strategy Development:
    • Create a comprehensive digital marketing strategy aligned with the educational institution's goals, including brand awareness, student recruitment, and course promotion.
    • Define the target audience (prospective students, parents, professionals, etc.) and develop marketing strategies tailored to each segment.
    • Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns, adjusting strategies where necessary.
  • Content Creation and Management:
    • Develop and manage digital content (blogs, videos, social media posts, webinars, infographics, etc.) to engage prospective students and raise awareness of educational offerings.
    • Work with the content team to create engaging educational content, such as articles, case studies, success stories, and course information.
    • Ensure all content is aligned with the institution's voice, brand guidelines, and the target audience's needs.


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