Digital Marketing Specialist

1 month ago


Bengaluru, Karnataka, India Toolyt Full time

We are seeking a highly skilled Digital Marketing Specialist to join our Marketing team at Toolyt. As an SEO Content Strategist, you will be responsible for optimizing our content and building a strong online presence.

Key responsibilities include conducting keyword research, analyzing competitors, and tracking important SEO metrics. To succeed in this role, you should have expertise in Google Analytics and be familiar with keyword research tools.

  • Conduct thorough keyword research using tools like Keyword Planner and Moz
  • Perform competitor analysis and identify gaps in our content or areas for improvement in our web design
  • Track key SEO metrics such as organic traffic, conversion rates, and time spent on page
  • Update older content to improve user engagement and implement effective calls to action
  • Optimize pages for mobile devices and implement link building strategies
  • Monitor paid search campaigns and stay up-to-date with new SEO trends and tools

Requirements include work experience as an SEO Analyst or similar digital marketing role, expertise in Google Analytics, and familiarity with keyword research tools. A B.tech/BSc in Marketing or relevant diploma is also required.



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