Digital Marketing Specialist

3 weeks ago

Delhi, Delhi, India IVMetabiz Full time

Digital Marketing & SEO Specialist - Real Estate

Job Description:

We are seeking a highly motivated and experienced Digital Marketing Professional with a proven track record in promoting real estate agents and generating leads and appointments for both buyers and sellers. The ideal candidate will have a comprehensive understanding of digital marketing strategies, particularly in the real estate sector, and possess a strong ability to leverage various platforms to drive engagement and conversions.

Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to promote real estate agents and their listings.

  • Create and execute effective campaigns across various online channels, including websites, Facebook, LinkedIn, YouTube, Instagram, and WhatsApp groups.

  • Lead Generation:

    Utilize digital marketing tools and techniques to generate high-quality leads for both buyers and sellers.

  • Implement lead nurturing strategies to convert leads into appointments and potential clients.

  • Website Management:

    Oversee and optimize real estate agent websites to ensure they are user-friendly, informative, and optimized for search engines.

  • Regularly update property listings, create engaging content, and enhance the overall online presence.

  • Social Media Management:

    Manage and grow social media profiles on platforms such as Facebook and LinkedIn.

  • Create compelling articles and posts using HubSpot Content Management to increase brand visibility and attract potential clients.

  • WhatsApp Group Creation and Management:

    Develop and manage WhatsApp groups to foster engagement and communication within the real estate community.

  • Utilize groups to share relevant updates, listings, and facilitate discussions among potential buyers and sellers.

  • Content Creation:

    Write informative and engaging articles for the real estate website, focusing on industry trends, property insights, and local market updates.

  • Create social media posts and campaigns using HubSpot Content Management to ensure a consistent and appealing brand image.

  • Email & SMS Marketing:

    Develop and execute targeted email marketing campaigns to nurture leads, provide valuable content, and promote real estate services.

  • Utilize HubSpot Email Marketing tools to segment audiences and personalize content for maximum impact.

  • Analytics and Reporting:

    Monitor and analyze the performance of digital marketing campaigns, social media activities, and email marketing efforts using analytics tools.

  • Provide regular reports on key metrics, campaign effectiveness, and recommendations for improvement.

  • Collaboration:

    Collaborate with real estate agents, brokers, and other team members to align digital marketing efforts with overall business objectives.

  • Stay abreast of industry trends and incorporate innovative marketing strategies to stay competitive.

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