Digital Marketing Specialist

4 weeks ago

Delhi, Delhi, India CryptoMize Full time

Digital Marketing Specialist Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team at CryptoMize. As a Digital Marketing Specialist, you will be responsible for planning and executing all digital marketing aspects, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Key Responsibilities:

  • Plan and execute digital marketing campaigns to achieve business objectives.
  • Design, build, and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption wherever appropriate.

Requirements:

  • BS/MS degree in marketing or a related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Basic knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Why Join Us:

CryptoMize is a leading digital marketing agency that offers a full spectrum of elite services derived with preemptive analysis and strategic planning to our clients. We work efficiently with our proficient and proactive team by utilizing extraordinary tools. We collaborate with highly influential and prominent personalities around the world and have a vast range of projects, from running political campaigns, shaping people's perceptions to enforcing privacy, we work with a futuristic approach and always look ahead of time.

Our Core Values:

  • Trust: We seek to connect and build relationships with our clients.
  • Reliability: Commitment is an act, not a word.
  • Safety: We are extremely paranoid about protecting our client's safety of what we do, for whom and how we do it.
  • Passion: Our passion generates enthusiasm for what we do and how we do it.
  • Innovation: We believe in innovation, change, and risk taking.
  • Excellence: We ensure to maintain your eminence by reinventing ourselves with our core values that inspire excellence.

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