Email Marketing Strategist

6 days ago


Chennai, Tamil Nadu, India Upbott Consulting Full time

At Upbott Consulting Private Limited, we are seeking a skilled Email Marketing Strategist to spearhead our e-commerce email marketing efforts. This role is pivotal in designing and executing impactful email campaigns and workflows, conducting rigorous A/B testing, and refining strategies to boost customer engagement and drive sales.

About the Role

We are looking for an experienced Email Marketing Strategist with a proven track record of generating significant revenue for businesses. As a key member of our team, you will lead and oversee all aspects of email marketing using Klaviyo, develop and execute high-performing email campaigns and automated flows, conduct A/B tests to optimize email performance and conversion rates, write compelling and persuasive copy for emails, campaigns, and sign-up forms, collaborate closely with graphic designers to create visually appealing email assets, and continuously analyze data and metrics to refine and improve email marketing strategies.

Responsibilities
  • Lead and oversee all aspects of email marketing using Klaviyo.
  • Develop and execute high-performing email campaigns and automated flows.
  • Conduct A/B tests to optimize email performance and conversion rates.
  • Write compelling and persuasive copy for emails, campaigns, and sign-up forms.
  • Collaborate closely with graphic designers to create visually appealing email assets.
  • Continuously analyze data and metrics to refine and improve email marketing strategies.
Requirements
  • Proven experience in using Klaviyo for e-commerce email marketing.
  • Agency experience with a history of generating substantial revenue for businesses.
  • Passion for email marketing with a creative approach to campaign development.
  • Deep understanding of email marketing best practices and trends.
  • Strong project management skills with the ability to prioritize and multitask effectively.
  • Excellent communication skills with a focus on collaboration and teamwork.
  • Proficiency in crafting effective email copy and implementing strategic initiatives.
About Us

We are Upbott Consulting Private Limited, a new-age boutique ecommerce technology and marketing consulting company catering to B2B and B2C e-Commerce businesses in the US and UK. With 15 years of combined experience, our team of seasoned e-commerce professionals is dedicated to delivering exceptional results-driven solutions. We are passionate about empowering businesses to achieve long-term success through innovative and effective ecommerce strategies.

What We Offer

We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, as well as opportunities for professional growth and development in a dynamic and collaborative environment.



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