Senior Performance Marketing Strategist

5 days ago


Pune, Maharashtra, India LBR Full time

Job Title: Performance Marketer - LBR

Job Summary: Humpy Farms, a leading DTC brand, is seeking a Performance Marketer to drive customer acquisition, app installs, and retention efforts. The ideal candidate will have a data-driven mindset, a strong understanding of digital advertising platforms, and experience in scaling app-based businesses.

Key Responsibilities:

1. App Install Campaigns: Plan, execute, and optimize performance marketing campaigns across multiple channels (Google, Facebook, Apple Search Ads, etc.) to drive app installs at an efficient cost.

2. User Retention & Engagement: Develop strategies to improve in-app engagement and retention using data to understand user behavior and implement targeted campaigns to reduce churn.

3. Customer Acquisition: Drive high-quality acquisition across paid channels, optimizing for customer lifetime value (CLV) while maintaining a low cost per acquisition (CPA).

4. Retention Marketing: Work closely with the CRM team to develop retention campaigns using push notifications, email marketing, and in-app messaging to re-engage inactive users and nurture loyal customers.

5. Data-Driven Optimization: Use analytics tools to measure, analyze, and optimize campaign performance, continuously testing ad creatives, audience segments, and messaging to maximize ROI.

6. Cross-Channel Marketing: Coordinate efforts between paid media, app marketing, and organic growth strategies to ensure a seamless and consistent user experience across all touchpoints.

7. A/B Testing: Conduct A/B tests on creative assets, landing pages, and user flows to determine the most effective strategies for growth and retention.

8. Market Trends & Competitor Analysis: Stay updated with market trends and competitor activities in the DTC app space to proactively adjust strategies and ensure Humpy Farms stays competitive.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

35 years of experience in performance marketing with a proven track record of driving app installs and retention for a DTC business.

Expertise in managing campaigns on Google Ads, Facebook Ads, Apple Search Ads, and other paid media channels.

Strong understanding of app analytics and tracking tools such as Google Analytics, Firebase, or Mixpanel.

Demonstrated ability to drive growth through data-driven decisions and optimization techniques.

Experience with CRM tools, retention strategies, and app engagement initiatives.

Excellent analytical and problem-solving skills with a focus on metrics like CPA, LTV, ROAS, and churn rate.

Strong communication and collaboration skills to work effectively across teams.

Skills:

Performance Marketing (App Installs & Retention)

Data-Driven Optimization

Customer Acquisition & Retention

A/B Testing & Experimentation

Analytics & Reporting (Google Analytics, Firebase, etc.)

CRM & Retention Campaigns

Cross-Channel Marketing Strategy

Market & Competitor Analysis



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