Marketing Strategist

4 weeks ago


Pune, Maharashtra, India Peppermint Robotics Full time

Job Title: Marketing Strategist

Job Summary:

We are seeking a highly skilled Marketing Strategist to join our team at Peppermint Robotics. As a Marketing Strategist, you will play a critical role in managing customer relationships, creating insightful sales reports, and collaborating closely with the sales team.

Key Responsibilities:

  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Analyze data to inform product development and marketing strategies.
  • Oversee and manage customer relationship management (CRM) systems to ensure efficient customer interactions and data management.
  • Create detailed sales reports to provide insights into sales performance and trends.
  • Manage social media platforms using tools like Canva and Figma to create engaging content and maintain a strong online presence.
  • Enhance the company's search engine optimization (SEO) efforts to improve online visibility and drive organic traffic.
  • Lead the lead generation process through LinkedIn and email marketing, identifying and nurturing potential clients.
  • Utilize prospecting tools such as Lusha, Apollo, and Sales Navigator to identify and connect with potential leads, contributing to the growth of our sales pipeline.
  • Manage relationships with vendors to ensure we receive the best terms and services supporting our overall business goals.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
  • Experience: 13 years of experience in product marketing, preferably in the Manufacturing, Automobile, Robotics, and Appliances industry.
  • Skills: Strong understanding of the product lifecycle and go-to-market strategies, excellent written and verbal communication skills, proficient in marketing analytics tools and CRM software, strong project management skills with the ability to manage multiple projects simultaneously, creative thinker with a data-driven approach to problem-solving.

Key Competencies:

  • Strategic Thinking: Ability to think strategically about market opportunities and develop actionable plans.
  • Collaboration: Strong team player with the ability to work effectively with cross-functional teams.
  • Customer Focus: Deep understanding of customer needs and the ability to translate them into effective marketing strategies.
  • Analytical Skills: Ability to analyze data, generate insights, and make data-driven decisions.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage change effectively.

About Us:

Peppermint Robotics is a leading manufacturer of innovative robotics solutions. We are committed to delivering exceptional customer experiences and driving business growth through strategic marketing initiatives.



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