Digital Marketing Leader

1 month ago


Bengaluru, Karnataka, India Decathlon Full time

Mission

WHO WE ARE

Decathlon is one of the world's largest sporting goods retailers and manufacturers, started in France in 1976. Present in 57 countries, our purpose is to achieve this. We are looking for a dynamic teammate to share enthusiasm and passion for sports.

TEAM BACKGROUND

You will be part of the Marketing & Communication team at Decathlon, focusing on driving digital marketing strategies & channels. Contribute to acquiring new customers, retaining existing customers, and improving ROAS of marketing investments.

Profile

JOB ROLE

Drive higher performance for omnichannel sales across stores, web, and app through strategic approaches on digital marketing channels.

MAIN RESPONSIBILITIES

  • Marketing Strategy - Build long-term marketing strategies to support Decathlon India's overall strategies and business objectives.
  • Operations - Streamline marketing functions to accelerate Decathlon's Marcom Project to achieve Vision 2026. Manage stakeholder expectations, communicate effectively, and drive the organization to action.
  • Growth - Customer growth driven by performance marketing and CRM/Retention channels.
  • Team Building and Management: Recruit, develop, and lead a high-performing team of marketing professionals, fostering a collaborative and results-driven work environment. Identify short-term and long-term human needs.
  • Synergy with Decathlon's Global marketing topic leaders + External Topic advisors.
  • Strategize paid digital media mix/channels to ensure high intent new users, measurability, and efficiency of budget.
  • Digital Channel Optimization - Ideal marketing funnel and budget apportionment to drive new customer growth & efficiency.

AN IDEAL CANDIDATE WILL HAVE

  • Passion for sport, enjoy sport with teammates.
  • Entrepreneurial mindset, strong sense of responsibility, autonomy, and drive for results.
  • Recognized capacity to understand business needs, bring structure in a complex environment, and lead action plans.
  • Strong data analysis skills, ability to perform data analysis and make data-driven decisions.
  • Technology enthusiast, successfully collaborate with technical experts. Prior experience in performance marketing/omni-commerce is required.

EXPERIENCE

  • 10-12 years of experience in digital marketing/performance marketing.
  • Prior experience in performance marketing agencies is a plus.
  • Masters degree in marketing is a plus.

JOB INFORMATION

  • Location: Decathlon Sports India, Bengaluru, Karnataka.


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