
Digital Revenue Optimizer
5 days ago
We are seeking a skilled Yield Manager to join our team. As a Yield Manager, you will be responsible for optimizing revenue streams and ensuring the highest possible yield from our inventory.
Your primary duties will include:
- Publisher Management: Oversee publisher profit/loss management and ensure optimal ad requests and inventory settings.
- Communication: Serve as a key communicator and liaison between publishers, internal departments, and other stakeholders.
- Technical Q/A: Ensure Ad Requests and Inventory Settings are optimal and work with Dev on Publisher Releases.
- Publisher Ad Lay-out: Provide Publisher Ad Lay-out Recommendations based upon products and ad requests to maximize yield and publisher KPI's.
- Publisher On/Boarding: Work with SSP's to get sites white listed to get Programmatic Monetization and work with Pub Ops to enhance yield.
- Yield Analysis: Monitor Yield based upon Demand Source by Inventory/Product.
- Optimization: Monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities.
- Ad Operations – Proficient in DFP and SSP System Settings to ensure optimal Yield Set-up, SSP Block List and Flooring.
- Reporting: Publisher Weekly KPI's, Weekly SSP Reporting, Block List Reporting, and Partner Billing and Reconciliation.
- PMP Management: work with buyers in creating deals & optimize deals for best performance.
The successful candidate will also demonstrate the following abilities:
- Communication: Able to convey technical and complex information through oral and written communication; effective interpersonal and presentation skills; professional attitude; able to represent Company favorably; work well with internal partners.
- Organization: Able to work independently; effective time management skills; able to manage multiple tasks concurrently, prioritize effectively, and meet deadlines.
- Analytical: Superior critical thinking skills with the ability to research and analyze data from multiple sources; strong business acumen, including problem solving skills, critical thinking, and self-initiative.
- Adaptable: Willingness to accept change; exhibit flexibility and adaptability; ability to absorb and quickly understand new information; willing to take on additional projects and responsibilities, as needed.
- Resourcefulness: Able to deliver results utilizing the resources available; possesses a get-it-done mentality.
- Industry Knowledge: Have a grasp and knowledge of the Finance and Online Advertising.
- Under graduate Degree – Finance, Mathematics, Computer Technology, Business Intelligence. MBA and or Masters a Plus…
- 2-3yrs of experience related to Online Advertising/Web Analytics in one, or a combination of the following job functions: Traffic Analyst, Account Management, Yield Management, Campaign Management, Publisher Operations/Development, Ad Operations, Data Analytics.
- Experience with and an in-depth knowledge of DFP ad server.
- Experience with SSP UI/Applications. Example (Index, OpenX, Appnexus)
- Experience with Header Bidding Ad Tech.
- Experience managing a team
- Experience managing relationships
- Experience a Plus - BI Tools for data manipulation – SQL, Visual Tool –Example Domo, Periscope, Looker, Tableau
- Solid track record of exhibiting extreme attention to detail and organization skills.
This role offers a unique opportunity to grow your career in a dynamic and innovative industry. If you have a passion for digital marketing and a desire to make a real impact, we encourage you to apply.
Others:Please note that this is a general job description and may be subject to change based on the company's needs.
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