Digital Commerce Lead

8 hours ago

Alleppey, Kerala, India beBeeDigitalCommerce Full time ₹ 40,00,000 - ₹ 70,00,000
Direct-to-Consumer Business Lead

The Direct-to-Consumer Business Lead will be responsible for scaling the company's D2C business through our website and social commerce channels.

This role combines profit and loss ownership, performance marketing leadership, and content-driven commerce strategies to maximize revenue and profitability.

You will proactively drive business growth by experimenting with new models, collaborating with agencies and internal stakeholders, and delivering exceptional customer experience across all digital touchpoints.

Key Responsibilities:
  • Own profit and loss for D2C and social commerce channels, ensuring profitable and sustainable growth.
  • Proactively drive business by exploring new commerce models, innovative campaigns to maximize revenue.
  • Optimize marketing spends while improving return on investment.
Required Skills and Qualifications:
  • Pronounced experience in profit and loss management and scaling D2C businesses.
  • Expertise in website commerce platforms (Shopify, Magento, WordPress).
  • Deep understanding of SEO, SEM, GEO, and social commerce ecosystems.
  • Hands-on knowledge of performance marketing tools and affiliate management.
  • Strong analytics capabilities with GA4, Tag Manager, and heat-mapping tools.

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