Business Development Manager

24 hours ago

Anand, Gujarat, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000
Job Opportunity

Drive our marketing strategy forward by leading offline initiatives for growth and awareness.

A successful candidate will have expertise in managing ATL & BTL campaigns, organizing educational seminars, and building relationships with schools, colleges, and local stakeholders.

  • Develop and execute comprehensive marketing strategies to attract students and enhance brand presence in targeted areas.
  • Plan and manage ATL activities such as advertising hoardings, radio broadcasts, newspaper advertisements, etc.
  • Lead BTL campaigns including pamphlet distribution, kiosk setups, street activations, and community outreach.
  • Coordinate seminars and workshops in educational institutions, ensuring alignment with business objectives.
  • Collaborate with academic and counseling teams to optimize marketing efforts.
  • Monitor campaign performance and adjust tactics for maximum ROI.
  • Manage vendor relationships, logistics, and budgets for on-ground events and promotions.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is beneficial.
  • 4-7 years of experience in offline marketing, preferably in education or consumer industries.
  • Proven track record in executing ATL & BTL campaigns and educational seminars.
  • Strong professional network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team leadership skills.
  • Self-motivated individual capable of independent work and driving results.

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