Drive User Engagement

2 weeks ago

Anand, Gujarat, India beBeeGrowth Full time ₹ 15,00,000 - ₹ 25,00,000
Product Growth Specialist

We are seeking a talented Product Growth Specialist to drive user onboarding, feature adoption, and engagement for our super app.

This role sits at the intersection of Product, Marketing, and Customer Experience, ensuring that our users not only download the app but actively engage with it and derive value.

Key Responsibilities:

  • User Onboarding & Adoption: Design and implement smooth onboarding flows (in-app guides, walkthroughs, videos, tooltips). Work with the CX team to ensure quick resolution of onboarding issues. Track onboarding completion rates and reduce early-stage drop-offs.
  • Feature Communication & Education: Build a structured release communication plan (in-app announcements, email campaigns, push notifications, FAQs, videos). Translate complex product features into simple, user-friendly messaging. Work with the Marketing team to ensure consistent user education campaigns.
  • User Engagement & Retention: Develop strategies to drive repeat usage, including gamification, challenges, and rewards. Monitor DAU, MAU, churn, and feature adoption metrics — design interventions to improve them.
  • Data & Experiments: Run A/B tests and growth experiments to increase adoption and retention. Use analytics (Mixpanel, Firebase, GA, etc.) to track user journeys and identify drop-off points. Define and report growth KPIs to leadership.
  • Cross-Functional Collaboration: Work closely with Stakeholders to prioritize features that improve user experience. Collaborate with Marketing for adoption campaigns and CX for user training. Act as the voice of the user for continuous product improvements.

Requirements:

  • Experience in Product Growth / Growth Marketing / Product Management.
  • Strong interest in Product Management, SaaS, or Growth Marketing.
  • Familiarity with analytics tools (Mixpanel, Firebase, GA4, Amplitude, etc.).
  • Strong communication and storytelling skills.
  • Experience in SaaS, B2B2C, or community-driven platforms is a plus.
  • Ability to think creatively, test rapidly, and iterate based on results.

Why Join Us:

We offer a dynamic work environment, opportunities for growth and development, and a chance to work with a talented team dedicated to delivering exceptional customer experiences.

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