Regional Rides Coordinator

2 weeks ago

Lucknow, Uttar Pradesh, India Royal Enfield Full time
{"Job Title": "Regional Rides Coordinator", "Job Description": "Job Summary

We are seeking a highly motivated and experienced Regional Rides Coordinator to join our team. As a key member of our Rides and Events team, you will be responsible for conceptualizing, planning, and implementing rides and events that enhance engagement with existing and potential customers and increase brand advocacy through superlative experiences.

Key Responsibilities
  • Contribute to the existing "ride out" and "ride-more" (branded) events/Regional rides as per the OTIF measures
  • Conceptualize and design new rides and events for ride out and ride more (branded events), deploy the pilot and convert the initiative into an SOP for ongoing implementation;
  • Define the proof of concept for ride, ride more and ride-pure activities and events and create the SOPs and guidelines; You will also review and update these SOPs at regular intervals to ensure relevance
  • Create briefs for all the events including the nature of ride, plan, target group, timelines and other details required for execution
  • Provide the brief for the event to the content and digital teams across the all the three phase i.e. pre-ride, rides for ensuring master creative design while seeking inputs from all relevant stakeholders, You will partner with various teams for ensuring OTIF creation and dissemination of content;
  • Prepare the revenue expenditure for the ride/event including a detailed recce, estimate supported by quotations and pre-bookings are healthy practices for further approvals
  • Ensure landing of SOPs to the user groups/stakeholders and ensure implementation in line with the guidelines and norms
  • Review the effectiveness of various ride more and ride pure events and ensure continuous improvement to provide a better experience to the riders
  • Provide inputs to Zonal R&C for budget creation and track the budget on an ongoing basis for various events basis 4QP and highlight any
  • Work with the PR team to create and disseminate content for Rides to R&C Activation leads/dealers to promote Rides and expand the riding community
Requirements
  • 5+ years of relevant experience in a similar role in sales or business development capacity
  • Bachelor's degree in Business or a relevant field / Bachelor in Engineering / Technology - Mechanical
What We Offer

We offer a dynamic and challenging work environment that fosters growth and development. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

", "lang_code": "en"}

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