Digital Beauty Content Architect

1 week ago

Gurgaon, Haryana, India beBeeContent Full time ₹ 5,00,000 - ₹ 10,00,000
Social Media Content Strategist Role

We are seeking a creative and analytical professional to lead our social media and content strategies. The ideal candidate will have a strong passion for the beauty and fashion space.

Key Responsibilities:
  • Competitor Analysis: Research and analyze social media content from other beauty and fashion brands, identifying high-performing strategies and deriving actionable insights.
  • Cross-Platform Strategy: Develop cohesive content ecosystems by reusing and adapting content creatively across platforms for maximum impact.
  • YouTube Shorts Planning: Create original, engaging, and shareable video ideas tailored for YouTube Shorts, staying informed about updates in YouTube's policies or algorithms.
  • Influencer Collaboration: Coordinate with influencers to onboard creators who align with the brand's tone and ongoing trends, providing guidance to ensure their content aligns with storytelling goals.
  • Strategic Presentations and Planning: Prepare and present trend reports, competitor studies, and platform performance insights, working closely with the creative team to develop visuals and content ideas.
  • Trend Monitoring: Continuously track emerging trends within the beauty and social media space, applying relevant and timely trends to campaigns to keep the brand current and engaging.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in social media strategy development and execution.
  • In-depth knowledge of the beauty industry and digital content landscape.
  • Strong analytical, planning, and presentation skills.
  • Experience working with influencers and creative teams.

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