Strategic Customer Insights Manager

4 days ago

Bareilly, Uttar Pradesh, India beBeeAnalyst Full time ₹ 25,00,000 - ₹ 35,00,000
Business Intelligence Lead

Drive growth and loyalty through customer-centric analytics.

This role will be at the heart of data-driven decision-making, shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption. You will partner with cross-functional teams, lead a small analytics pod, and set the vision for how insights drive growth and loyalty across retail and digital touchpoints.

  • Develop actionable insights in areas such as customer behavior, elasticity, and retention.
  • Define and operationalize key performance indicators that measure customer lifecycle health, retention, and loyalty.
  • Own and prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore and pilot AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • Communicate insights clearly and actionably to leadership and cross-functional teams.

Requirements:

  • 6+ years of experience in business intelligence, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a plus.
  • Strong stakeholder management and communication skills to translate data into business action.

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