Digital Onboarding Strategist
2 weeks ago
We are seeking a highly skilled Digital Onboarding Strategist to join our team at Anand Rathi Share and Stock Brokers Ltd. As a key member of our digital product team, you will be responsible for optimizing the digital onboarding experience for our customers.
The estimated annual salary for this position is ₹8,00,000 - ₹12,00,000 (INR) depending on location and experience.
About the Role:This role involves working closely with cross-functional teams to design and implement seamless digital onboarding processes that improve user engagement and conversion rates. You will need to have strong analytical skills to identify areas for improvement and develop data-driven strategies to enhance the customer journey.
Your primary responsibility will be to streamline the digital touchpoints across onboarding and post-onboarding phases, ensuring a smooth, intuitive, and engaging process for users.
Main Responsibilities:- Develop and implement data-driven strategies to optimize digital onboarding processes;
- Analyze user behavior and feedback to identify opportunities for improvement;
- Collaborate with UX/UI designers and product teams to improve the onboarding flow;
- Run A/B tests and surveys to gather feedback and test new ideas;
- Use analytics tools to track user behavior and monitor interactions;
- Continuously monitor and analyze conversion rates from account sign-up through to first trade or investment;
- Leverage data to understand user demographics and behavior;
- Propose personalized onboarding flows tailored to specific user needs;
- Work on detailed feedback analysis and give recommendations for growth through digital activities;
- Prepare and present reports and data analysis to various stakeholders;
You will also be responsible for defining key performance indicators (KPIs) for digital onboarding, creating dashboards and reports to monitor performance, and tracking the impact of implemented changes.
Requirements:To succeed in this role, you will need:
- A Bachelor's degree in Business Administration, Engineering, Technology, Commerce, or related fields;
- At least 2 years of experience in digital product management, business analytics, or related roles;
- Excellent analytical skills with the ability to translate complex requirements into clear and actionable deliverables;
- Proven track record of developing and implementing digital product strategies and achieving aligned targets;
- Strong understanding of visual aesthetics and design principles;
- Familiarity with financial products/services and market trends in the Indian financial sector;
- Exceptional verbal, written communication, and presentation skills;
- Strong networking and relationship-building skills;
- Organized, high-energy, results-driven, superior problem-solving skills, and high attention to detail;
- Self-motivated, results-oriented, and able to thrive in a fast-paced dynamic environment.
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