Business Transformation Specialist

Key Highlights

Traya is an Indian direct-to-consumer hair care platform that offers a holistic treatment for individuals experiencing hair loss.

We utilize a combination of Ayurveda, Allopathy, and Nutrition to identify the root cause of hair fall.

Our unique diagnostic platform, combined with medically trained hair coaches and proprietary technology, ensures customers receive customized solutions delivered right to their doorstep and ongoing guidance.

The mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

As a key member of our team, you will be instrumental in driving growth and transformation by identifying, validating, and scaling new business opportunities.

You will work closely with our leadership to shape our roadmap and bring ideas from zero-to-one.

Key Responsibilities:

• Own Category P&L & Operating Cadence: Set revenue, margin, and efficiency targets for the category; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
• Growth Strategy & Portfolio Architecture: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
• Experimentation at Scale: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
• Full-Funnel Ownership: Orchestrate acquisition → conversion → retention levers end-to-end; tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
• Team Leadership & Org Enablement: Hire and lead a cross-functional squad; set OKRs, coach for performance, and drive adoption of playbooks through SOPs and change management.
• Analytics, Forecasting & Risk: Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk.
• Execution Excellence & Governance: Convert strategy into quarterly plans, manage dependencies and partners, and uphold high standards on data hygiene, compliance, and review rituals.
• Efficiency & Automation: Continuously improve processes and internal tools; deploy automation and AI where material to speed, accuracy, or cost—scaling growth at optimal unit economics.

We seek an innovative and entrepreneurial-minded individual with a proven track record as an entrepreneur, founder, or in a founder's office role in a startup/high-growth environment.

Strong business acumen, excellent leadership and communication skills, and comfort operating in fast-paced, ambiguous environments are essential.

The ideal candidate has strong networking skills, experience in building strategic partnerships, and a graduate degree plus MBA from a premium institution.

As a key member of our team, you will have high autonomy with direct access to leadership.

You will have the opportunity to impact real patient outcomes at scale and enjoy competitive compensation and potential for equity participation.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.